Traditional Marketing in India: Growth and Opportunities in 2023
In the age of digital marketing , traditional marketing seems to have taken a backseat. However, it would be a mistake to completely overlook the impact of traditional marketing strategies. In fact, advertising agencies in Kolkata are breathing new life into traditional marketing tactics, such as outdoor advertising and TV commercials. In this blog, we will explore the growth of traditional marketing in India in 2023 and how advertising agencies are utilizing these tactics to achieve maximum reach and impact. Outdoor Advertising: The Time-Tested Strategy Outdoor advertising , also known as OOH (Out of Home) advertising, has been a staple in the advertising industry for years. It involves advertising on billboards, posters, banners, and other public places where people can see it. With the rise of digital marketing, many thought that OOH advertising would become obsolete. However, advertising agencies in Kolkata are proving that it's still a relevant and effective strategy. On