How has Social Media Changed the Marketing World
Nowadays, social media has become an integral part of people’s lives. According to a study, Indians spend around 2.36 hours on social media daily. Currently, 518 million people are on social media in India. And, no surprise, people have started discovering new brands through social media platforms. Social Media has taken the marketing world by storm. It has entirely changed the approach companies need to take toward marketing. Businesses have started usin g paid social media marketing services to get more exposure and reach out to more people. The Most Common Changes Social media platforms have changed many aspects of marketing. However, some changes are very evident and have been very beneficial. Let us discuss some of the most noticeable changes: 1) Social Media has become the primary source of brand awareness: People have started discovering brands on social media platforms. Nowadays, people come to know about new restaurants and shops by watching reels or po