Creative Ad & Digital Marketing Agency - Blueantz Advertising Private Limited

Advertising and marketing are two terms that are often used interchangeably, but they actually refer to different aspects of promoting a business. In this blog, we'll explore the difference between advertising and marketing and how they work together to help businesses grow. What is Marketing? Marketing is the broader concept of promoting a business and its products or services. It encompasses a wide range of activities, including market research, branding , product development, pricing, and distribution. The goal of marketing is to create a strong brand and message that resonates with potential customers and drives sales. What is Advertising? Advertising is a subset of marketing that specifically refers to paid promotional messages. It includes various forms of media, such as television, radio, print, outdoor, and online. The goal of advertising is to reach a large audience and persuade them to take action, such as making a purchase or visiting a website. The Difference ...

In the age of digital marketing , traditional marketing seems to have taken a backseat. However, it would be a mistake to completely overlook the impact of traditional marketing strategies. In fact, advertising agencies in Kolkata are breathing new life into traditional marketing tactics, such as outdoor advertising and TV commercials. In this blog, we will explore the growth of traditional marketing in India in 2023 and how advertising agencies are utilizing these tactics to achieve maximum reach and impact. Outdoor Advertising: The Time-Tested Strategy Outdoor advertising , also known as OOH (Out of Home) advertising, has been a staple in the advertising industry for years. It involves advertising on billboards, posters, banners, and other public places where people can see it. With the rise of digital marketing, many thought that OOH advertising would become obsolete. However, advertising agencies in Kolkata are proving that it's still a relevant and effective strategy. On...

The only way you can survive the bad time is by building a solid brand that people trust. A lot gets said about branding and promotion. Yet, when it comes to executing, business owners usually shrink from the sheer demand of regularity. Branding requires commitment, without which you will not be able to develop a brand that people will come to value. If time is a constraint for you, if branding is synonymous with regular posting to you, it is time to speak to a reputed branding agency in Kolkata. You should be careful when you are building your brand. Once you put up your brand message, it will be difficult to omit it for a long time. Therefore, your branding partners should be well-versed in the latest branding trends. A well-known  advertising agency in Kolkata  will not only develop an effective branding strategy for your company but also offer you the right push to move forward in the professional world. However, before delving into the discussion of how to build a so...

There are over one million registered brands in India. Every day hundreds of brands and start-ups get registered in India and on the global level. When it comes to entering the market as a new brand, it takes some serious efforts to establish its presence. A perfect brand advertising strategy could help with their identification and awareness among customers. In this potential market, branding doesn’t seem to be that smooth or accessible. Branding isn’t just about promoting your brand through logos, fancy websites, or mobile apps. Advertising a brand is an opportunity to let your customers know about you through a story. A brand, not just which only sells but also gives its customers a valuable experience. A brand should create its unique identity and trust among its customers by creating awareness of its products or services. Selling is an art, but it takes more than just selling to be a prominent brand. Brands today find it arduous to connect with their customers. It is because bra...

  Brands nowadays are striving to plan an advertising strategy to build their presence in the market. A perfect advertising strategy is nothing but identifying potential customers and placing products/services before them in the right way. Advertisement helps a brand to communicate with customers and develop trust in them. By advertising a brand through various marketing channels, businesses can let customers know about the product or service provided by them. They get to know whether the product offered by the brand is useful to them or not. In short, advertising helps both brands and customers identify their potential and purchase needs.   There are several reasons why brands today spend most of their resources on advertising. The main one is to build a strong customer base and inform them about the brand. Once customers know about the brand, they develop a sense of trust which initiates purchase. This helps to increase the overall sales of the brand. Another crucial reason ...

  Nowadays, social media has become an integral part of people’s lives. According to a study, Indians spend around 2.36 hours on social media daily. Currently, 518 million people are on social media in India. And, no surprise, people have started discovering new brands through social media platforms.  Social Media has taken the marketing world by storm. It has entirely changed the approach companies need to take toward marketing. Businesses have started usin g paid social media marketing services to get more exposure and reach out to more people.   The Most Common Changes  Social media platforms have changed many aspects of marketing. However, some changes are very evident and have been very beneficial. Let us discuss some of the most noticeable changes:  1)       Social Media has become the primary source of brand awareness: People have started discovering brands on social media platforms. Nowadays, people come to know about ...

Have you come across reels on Instagram promoting the new cafe that opened in your locality? Nowadays, an increasing number of companies are promoting their newly opened outlets via reels. How often have you seen a promotional reel and wondered if you can use it for your business?  This article will answer your question and discuss the benefits of using reels for advertising your products or services.   What are Reels?   Reels are vertical, full-screen ; short (15 - 60 second) videos that you can post on Instagram and Facebook . It is the most widely consumed content format across Instagram. The dimensions of the reels are 1080 X 1920 pixels.   Instagram introduced reels in August of 2020. And in a very short time, the feature took the world by storm. Many content creators gained a lot of followers by creating short funny or relatable videos. According to a report, reels receive 22% more engagement than regular video content on Instagram. Seeing the massiv...

  Every product item of a company needs to be advertised properly to reach its target audience. It is a critical factor in marketing. Advertising for a particular product requires skills. The domain of advertising is a unique and different field. Importance of Advertising  It requires steady focus and the ability to convince the buyers or customers. On television, we all see advertisements and commercials displayed for different products. Of course, we like some advertisements, and we don't like others. But have you ever thought about what makes some more appealing to us than the rest? Well, there is no one answer to this. But it is the creativity in advertising that makes all the difference, so what do we mean when we say advertisement by creativity? Let us check out. We often see a product being highlighted to the customers in various ways in advertising. The way a product is being displayed to us forms our perception of the product. And this perception leads to our impressi...