Know These Advertising Tactics to Boost the Growth of Your Business

 

Brands nowadays are striving to plan an advertising strategy to build their presence in the market. A perfect advertising strategy is nothing but identifying potential customers and placing products/services before them in the right way. Advertisement helps a brand to communicate with customers and develop trust in them. By advertising a brand through various marketing channels, businesses can let customers know about the product or service provided by them. They get to know whether the product offered by the brand is useful to them or not. In short, advertising helps both brands and customers identify their potential and purchase needs. 

There are several reasons why brands today spend most of their resources on advertising. The main one is to build a strong customer base and inform them about the brand. Once customers know about the brand, they develop a sense of trust which initiates purchase. This helps to increase the overall sales of the brand. Another crucial reason for advertising a brand is to stay ahead of the competition and differentiate itself from other brands. Creating a unique logo, video content, taglines, and color schemes helps to differentiate the brand from others. Additionally, consistent advertisement is prominent in maintaining sales and retaining customers. 

Creating a perfect advertisement plan requires research and implementation strategy. A brand has to create an advertising plan that works best for them. If you have a business based in Kolkata, you can take the help of a top advertising agency in Kolkata. An advertising agency can suggest advertisement strategies that work best for new brands. 

• ·         Brochures – Advertising a brand through brochures has always been popular among marketers. Before digital marketing, marketers focused on advertising a brand by creating brochures. A brochure is nothing but information about the product or service of a brand presented creatively. It depends on how that information is presented in a brochure. The content should be crisp and creative as well. Images go better with content in a brochure. A brochure that has informative content with images looks appealing to read. Also, it is important to select a suitable design for the brochure to make it look intriguing.

• ·         Magazine & Newspaper Ads – Printing ads may seem like an old form of marketing, but it is still a productive advertisement tool. Magazine and newspaper ads remain the best advertisement option for brands today. Even in this world of Kindle, newspapers, and magazines are read by most people. Advertisements can be effectively placed in newspaper columns and magazines. Newspaper and magazine publishers allot a space for advertisement. The two-dimensional ad placed in both these spaces stills attracts a lot of readers. The only thing that marketers need to follow is that the ad should be creative and compelling.

• ·         Banners and Billboards – There used to be a time when people passing nearby a billboard used to stop and view the ad displayed on them. As times changed, advertisements on billboards evolved. Recently 3D ads on billboards gained popularity. Also, animated billboards are getting amazing responses from marketers and customers. Brands can create advertisement plans on billboards and banners by creating interactive designs and color themes. Hiring a graphic design team will help to create those intriguing ads for display on billboards. Banners could be made interactive by adding infographics. Additionally, banners can also be made funny to attract viewers. Creative banners add a real sense to the advertisement of the brand. Billboards and banners are still eye-catching advertisement tools for brands even today. Outdoor adverting is still effective in metro cities. If your business is based in Kolkata, you can contact agencies that can help you carry out outdoor advertising in Kolkata.

• ·         Social media ads – This decade witnessed an exponential rise in social media and its users. Social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and WhatsApp, have great potential to promote a brand. Brands can easily target their potential customers through social media advertisements. Facebook ads tool by Facebook helps in targeting customers, generating leads, and improving the brand’s identity overall. Brands find it convenient to promote their products through Instagram reels, posts, and stories. Subsequently, LinkedIn is the best platform to attract a professional audience to the brand. Video content could be best advertised on YouTube, Facebook, and Instagram. Also, brands can analyze the ad insights on social media and then plan a perfect strategy for brand promotion.

• ·         TV Commercials – TV commercials were one of the most beloved advertisement options in the last twenty years. As times changed, marketers switched to social media for promoting their video content. But even today, TV commercials remain the perfect channel to advertise a brand. A good script with a good theme, sound, visuals, and some humor can make a TV commercial look exciting for the viewers. TV commercials are the only thing that is consumed by viewers multiple times. If the ad is exciting, viewers find it appealing to watch it every time. It is not always necessary to present fancy visuals each time. Even a simple visual ad with some touch of humor can attract viewers and make them feel trusted with your brand. If you are new to this channel of marketing, you can contact agencies that can help you with TV commercial advertising.

• ·         Merchandise – Brands that offer merchandise have always allured customers and have created a positive relationship with them. Merchandise may include printed t-shirts, coffee mugs, key chains, pens, or anything. Brands can print their logo or their slogan on the merchandise and provide them as freebies or put them on sale to the customers. Merchandise can be an indirect channel of marketing for your brand. When customers wear a t-shirt of your brand or drink coffee in coffee mugs with your brand logo, they indirectly promote your brand. Concisely distributing merchandise is one of the most effective ways to advertise a brand today. 

Apart from these experiential advertisement strategies, brands can choose to advertise their products by displaying the ads on vehicles and immersive installations. It is better to invest time and resources in creating a creative and intriguing advertisement for brand promotion. Advertising is not only about creating content that sells but creating value with customers, which add emotions as well.

If you are new to advertising, search for a good ad agency to get started. A creative agency can be handy in drafting effective strategies that will work in the current era. Blueant Advertising is one such creative agency that can meet all your marketing needs.

Advertising in the right way is the key to connecting with customers and building a strong relationship with them. With the right advertising strategy and implementation, brands can establish their strong presence in the market.