Creative Ad & Digital Marketing Agency - Blueantz Advertising Private Limited

The only way you can survive the bad time is by building a solid brand that people trust. A lot gets said about branding and promotion. Yet, when it comes to executing, business owners usually shrink from the sheer demand of regularity. Branding requires commitment, without which you will not be able to develop a brand that people will come to value. If time is a constraint for you, if branding is synonymous with regular posting to you, it is time to speak to a reputed branding agency in Kolkata. You should be careful when you are building your brand. Once you put up your brand message, it will be difficult to omit it for a long time. Therefore, your branding partners should be well-versed in the latest branding trends. A well-known  advertising agency in Kolkata  will not only develop an effective branding strategy for your company but also offer you the right push to move forward in the professional world. However, before delving into the discussion of how to build a solid brand in 2

  Brands nowadays are striving to plan an advertising strategy to build their presence in the market. A perfect advertising strategy is nothing but identifying potential customers and placing products/services before them in the right way. Advertisement helps a brand to communicate with customers and develop trust in them. By advertising a brand through various marketing channels, businesses can let customers know about the product or service provided by them. They get to know whether the product offered by the brand is useful to them or not. In short, advertising helps both brands and customers identify their potential and purchase needs.   There are several reasons why brands today spend most of their resources on advertising. The main one is to build a strong customer base and inform them about the brand. Once customers know about the brand, they develop a sense of trust which initiates purchase. This helps to increase the overall sales of the brand. Another crucial reason for adver

  Nowadays, social media has become an integral part of people’s lives. According to a study, Indians spend around 2.36 hours on social media daily. Currently, 518 million people are on social media in India. And, no surprise, people have started discovering new brands through social media platforms.  Social Media has taken the marketing world by storm. It has entirely changed the approach companies need to take toward marketing. Businesses have started usin g paid social media marketing services to get more exposure and reach out to more people.   The Most Common Changes  Social media platforms have changed many aspects of marketing. However, some changes are very evident and have been very beneficial. Let us discuss some of the most noticeable changes:  1)       Social Media has become the primary source of brand awareness: People have started discovering brands on social media platforms. Nowadays, people come to know about new restaurants and shops by watching reels or po

Have you come across reels on Instagram promoting the new cafe that opened in your locality? Nowadays, an increasing number of companies are promoting their newly opened outlets via reels. How often have you seen a promotional reel and wondered if you can use it for your business?  This article will answer your question and discuss the benefits of using reels for advertising your products or services.   What are Reels?   Reels are vertical, full-screen ; short (15 - 60 second) videos that you can post on Instagram and Facebook . It is the most widely consumed content format across Instagram. The dimensions of the reels are 1080 X 1920 pixels.   Instagram introduced reels in August of 2020. And in a very short time, the feature took the world by storm. Many content creators gained a lot of followers by creating short funny or relatable videos. According to a report, reels receive 22% more engagement than regular video content on Instagram. Seeing the massive success of this f