Reels - A New Approach to Social Media Advertising

social media marketing services in kolkata

Have you come across reels on Instagram promoting the new cafe that opened in your locality? Nowadays, an increasing number of companies are promoting their newly opened outlets via reels. How often have you seen a promotional reel and wondered if you can use it for your business? 

This article will answer your question and discuss the benefits of using reels for advertising your products or services. 

What are Reels? 

Reels are vertical, full-screen; short (15 - 60 second) videos that you can post on Instagram and Facebook. It is the most widely consumed content format across Instagram. The dimensions of the reels are 1080 X 1920 pixels. 

Instagram introduced reels in August of 2020. And in a very short time, the feature took the world by storm. Many content creators gained a lot of followers by creating short funny or relatable videos. According to a report, reels receive 22% more engagement than regular video content on Instagram. Seeing the massive success of this feature, businesses started advertising their products or services through reels. Many advertising companies in Kolkata have started using reels to market their client's products or services. 

Why did this Feature become a Massive Hit? 

People have grown less patient nowadays. Even food and groceries are nowadays delivered within ten minutes. People now prefer short video content over long and descriptive videos. By watching a number of reels, people can consume content of different genres in a short time. The length of the reels is 15 to 60 seconds. So, in a mere ten minutes, they can watch a minimum of 10-12 reels of different genres. 

As a result, many content creators try to insert as much information as possible in a short reel to get massive exposure and reach out to more people. Advertisers and marketers are also reaping the benefits of this feature. With good camera work and background music, they can capture the attention of their potential customers. In those reels, they also try to provide necessary information that might interest the viewers. If more information is left, it can be added to the caption. 

How Advertisers can get Help 

As reels are very short videos, you do not have to spend much time making one. In fact, in a short time, you can make a number of advertising reels. The vertical full-screen format of reels makes it easier to make them on mobile phones. Instagram already has several features and video editing tools that you can use without profound video-editing skills. You can make these reels anywhere, and you don’t even need to carry your laptop. 

One of the major advantages of using reels to advertise your business is the fact that even people who don’t follow you can see your reels. This means you can reach out to a large number of people even if your follower count is relatively low. 

Wrapping Up 

Many business owners believe in the old-school descriptive video format, where you make ten-minute-long videos describing your products. Although this format is a safe option and can be helpful in constructing an effective advertising campaign, trying a new thing may not be a bad idea. Collaborate with renowned SEO company, Bluant Digital for social media marketing services in Kolkata and enjoy the advantages of using reels first-hand.

Location: Kolkata, West Bengal, India

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