Creative Ad & Digital Marketing Agency - Blueantz Advertising Private Limited

Advertising and marketing are two terms that are often used interchangeably, but they actually refer to different aspects of promoting a business. In this blog, we'll explore the difference between advertising and marketing and how they work together to help businesses grow. What is Marketing? Marketing is the broader concept of promoting a business and its products or services. It encompasses a wide range of activities, including market research, branding , product development, pricing, and distribution. The goal of marketing is to create a strong brand and message that resonates with potential customers and drives sales. What is Advertising? Advertising is a subset of marketing that specifically refers to paid promotional messages. It includes various forms of media, such as television, radio, print, outdoor, and online. The goal of advertising is to reach a large audience and persuade them to take action, such as making a purchase or visiting a website. The Difference ...

The only way you can survive the bad time is by building a solid brand that people trust. A lot gets said about branding and promotion. Yet, when it comes to executing, business owners usually shrink from the sheer demand of regularity. Branding requires commitment, without which you will not be able to develop a brand that people will come to value. If time is a constraint for you, if branding is synonymous with regular posting to you, it is time to speak to a reputed branding agency in Kolkata. You should be careful when you are building your brand. Once you put up your brand message, it will be difficult to omit it for a long time. Therefore, your branding partners should be well-versed in the latest branding trends. A well-known  advertising agency in Kolkata  will not only develop an effective branding strategy for your company but also offer you the right push to move forward in the professional world. However, before delving into the discussion of how to build a so...

There are over one million registered brands in India. Every day hundreds of brands and start-ups get registered in India and on the global level. When it comes to entering the market as a new brand, it takes some serious efforts to establish its presence. A perfect brand advertising strategy could help with their identification and awareness among customers. In this potential market, branding doesn’t seem to be that smooth or accessible. Branding isn’t just about promoting your brand through logos, fancy websites, or mobile apps. Advertising a brand is an opportunity to let your customers know about you through a story. A brand, not just which only sells but also gives its customers a valuable experience. A brand should create its unique identity and trust among its customers by creating awareness of its products or services. Selling is an art, but it takes more than just selling to be a prominent brand. Brands today find it arduous to connect with their customers. It is because bra...

  Every product item of a company needs to be advertised properly to reach its target audience. It is a critical factor in marketing. Advertising for a particular product requires skills. The domain of advertising is a unique and different field. Importance of Advertising  It requires steady focus and the ability to convince the buyers or customers. On television, we all see advertisements and commercials displayed for different products. Of course, we like some advertisements, and we don't like others. But have you ever thought about what makes some more appealing to us than the rest? Well, there is no one answer to this. But it is the creativity in advertising that makes all the difference, so what do we mean when we say advertisement by creativity? Let us check out. We often see a product being highlighted to the customers in various ways in advertising. The way a product is being displayed to us forms our perception of the product. And this perception leads to our impressi...