Creative Ad & Digital Marketing Agency - Blueantz Advertising Private Limited

In the age of digital marketing , traditional marketing seems to have taken a backseat. However, it would be a mistake to completely overlook the impact of traditional marketing strategies. In fact, advertising agencies in Kolkata are breathing new life into traditional marketing tactics, such as outdoor advertising and TV commercials. In this blog, we will explore the growth of traditional marketing in India in 2023 and how advertising agencies are utilizing these tactics to achieve maximum reach and impact. Outdoor Advertising: The Time-Tested Strategy Outdoor advertising , also known as OOH (Out of Home) advertising, has been a staple in the advertising industry for years. It involves advertising on billboards, posters, banners, and other public places where people can see it. With the rise of digital marketing, many thought that OOH advertising would become obsolete. However, advertising agencies in Kolkata are proving that it's still a relevant and effective strategy. On

There are over one million registered brands in India. Every day hundreds of brands and start-ups get registered in India and on the global level. When it comes to entering the market as a new brand, it takes some serious efforts to establish its presence. A perfect brand advertising strategy could help with their identification and awareness among customers. In this potential market, branding doesn’t seem to be that smooth or accessible. Branding isn’t just about promoting your brand through logos, fancy websites, or mobile apps. Advertising a brand is an opportunity to let your customers know about you through a story. A brand, not just which only sells but also gives its customers a valuable experience. A brand should create its unique identity and trust among its customers by creating awareness of its products or services. Selling is an art, but it takes more than just selling to be a prominent brand. Brands today find it arduous to connect with their customers. It is because bra

  Nowadays, social media has become an integral part of people’s lives. According to a study, Indians spend around 2.36 hours on social media daily. Currently, 518 million people are on social media in India. And, no surprise, people have started discovering new brands through social media platforms.  Social Media has taken the marketing world by storm. It has entirely changed the approach companies need to take toward marketing. Businesses have started usin g paid social media marketing services to get more exposure and reach out to more people.   The Most Common Changes  Social media platforms have changed many aspects of marketing. However, some changes are very evident and have been very beneficial. Let us discuss some of the most noticeable changes:  1)       Social Media has become the primary source of brand awareness: People have started discovering brands on social media platforms. Nowadays, people come to know about new restaurants and shops by watching reels or po

Do you know that AI that means Artificial Intelligence can increase your business prolificacy by 40%? Artificial Intelligence is making its path as digital marketing holds a new peak. Now it is said that your business needs to be published on a digital platform to gain more publicity. But, how is it going to work? Posting about your company on websites, search engines, email, and mobile apps is becoming quite common now. The various  digital marketing agencies in Kolkata  are not falling behind too. To improve customer services and speed up various marketing tasks, AI technology can help you. If you are involved with some enterprise, there is a high possibility that you are already using any AI technology for your enterprise. You can find a seo agency in Kolkata  to optimize your business marketing. Still, many people are in oblivion about the uses and benefits of Artificial Intelligence in digital marketing. Benefits of AI in the Digital Marketing Services in Kolkata: Artif