How has Social Media Changed the Marketing World

 

Nowadays, social media has become an integral part of people’s lives. According to a study, Indians spend around 2.36 hours on social media daily. Currently, 518 million people are on social media in India. And, no surprise, people have started discovering new brands through social media platforms. 

Social Media has taken the marketing world by storm. It has entirely changed the approach companies need to take toward marketing. Businesses have started using paid social media marketing services to get more exposure and reach out to more people. 

The Most Common Changes 

Social media platforms have changed many aspects of marketing. However, some changes are very evident and have been very beneficial. Let us discuss some of the most noticeable changes: 

1)      Social Media has become the primary source of brand awareness: People have started discovering brands on social media platforms. Nowadays, people come to know about new restaurants and shops by watching reels or posts regarding the same on their social media feed. As a result, companies, especially the new ones, have started focusing more on social media marketing. 

2)      Companies need to ensure quality to keep a good reputation: There are various platforms where people can leave reviews of shops, cafes, or restaurants. According to 58% of social media users, they leave reviews on these platforms to help others prevent bad experiences. So, now there is a very small room for mistakes, as bad reviews can hinder marketing campaigns and negatively affect the reputation of businesses. 

3)      Social Media has impacted the interaction process: In this era, marketing is not limited to reaching out to new prospects. It is also about resolving common doubts of potential customers. People do extensive research on social media platforms before purchasing any product or visiting any eatery. So, when they see any advertisement, they try to engage with the brand to clear their doubts. 

4)      The advent of new brand ambassadors: Most people on social media follow brands. Seeing this trend, brands have started recruiting their customers as brand ambassadors. They promote these brands by recommending them through their posts. This practice can be classified under influencer marketing. 

Influencer marketing is also a marketing strategy that has gained a lot of traction after the popularization of social media platforms. Earlier, famous people were hired to advertise the products of a business. These advertisements were posted in newspapers and hoardings or run as TV commercials. Now, social media influencers with a large number of followers are hired to do the same.

Why use SMM services? 

Social Media Marketing is very important in today’s world, considering the growing engagement of customers on social media platforms. If you want to make your presence felt on social media, you can contact Bluant Digital, one of the top social media marketing agencies inKolkata. This agency can look after your social media profiles. Experienced professionals can give you the ultimate assistance with their top-notch SMM services. 

Enhance your social media presence by optimizing your profiles to reach more prospects and boost your sales.