Creative Ad & Digital Marketing Agency - Blueantz Advertising Private Limited

  Nowadays, social media has become an integral part of people’s lives. According to a study, Indians spend around 2.36 hours on social media daily. Currently, 518 million people are on social media in India. And, no surprise, people have started discovering new brands through social media platforms.  Social Media has taken the marketing world by storm. It has entirely changed the approach companies need to take toward marketing. Businesses have started usin g paid social media marketing services to get more exposure and reach out to more people.   The Most Common Changes  Social media platforms have changed many aspects of marketing. However, some changes are very evident and have been very beneficial. Let us discuss some of the most noticeable changes:  1)       Social Media has become the primary source of brand awareness: People have started discovering brands on social media platforms. Nowadays, people come to know about new restaurants and shops by watching reels or po

Have you come across reels on Instagram promoting the new cafe that opened in your locality? Nowadays, an increasing number of companies are promoting their newly opened outlets via reels. How often have you seen a promotional reel and wondered if you can use it for your business?  This article will answer your question and discuss the benefits of using reels for advertising your products or services.   What are Reels?   Reels are vertical, full-screen ; short (15 - 60 second) videos that you can post on Instagram and Facebook . It is the most widely consumed content format across Instagram. The dimensions of the reels are 1080 X 1920 pixels.   Instagram introduced reels in August of 2020. And in a very short time, the feature took the world by storm. Many content creators gained a lot of followers by creating short funny or relatable videos. According to a report, reels receive 22% more engagement than regular video content on Instagram. Seeing the massive success of this f