2023 Statistics for Branding and Advertising Agencies

There are over one million registered brands in India. Every day hundreds of brands and start-ups get registered in India and on the global level. When it comes to entering the market as a new brand, it takes some serious efforts to establish its presence. A perfect brand advertising strategy could help with their identification and awareness among customers. In this potential market, branding doesn’t seem to be that smooth or accessible.

Branding isn’t just about promoting your brand through logos, fancy websites, or mobile apps. Advertising a brand is an opportunity to let your customers know about you through a story. A brand, not just which only sells but also gives its customers a valuable experience. A brand should create its unique identity and trust among its customers by creating awareness of its products or services. Selling is an art, but it takes more than just selling to be a prominent brand. Brands today find it arduous to connect with their customers. It is because brands follow unethical branding strategies. Also, brands lack proper communication with their customers because customers find it difficult to trust the brand.

An equitable branding and advertisement strategy could help a brand to get connected with its target audience in the right way. Traditional marketing channels (like print advertising and TV Commercial advertising) and digital advertising must be given equal importance for building a brand. The following branding statistics will help to understand and create a perfect branding strategy in 2023.

• ·         Colour Theory

-          When establishing a new brand, it is important to choose a color that will become the identity of the brand. Brand recognition becomes impactful after the careful selection of color for your brand. Be it the logo color or the main color theme of the website; color plays a crucial role in branding. A signature used for a website theme and logo can improve brand recognition by 80%. It is because colors add emotions to the viewer. Also, viewers get the right feeling about the brand when they view the signature color used for the logo, content, and theme. Using the right colors for the brand will help to get connected with customers effectively. Creative agencies can help brands with color theory for branding.

 

• ·         Authenticity and Trust

-          To get connected with the target audience, brands need to be authentic. When brands promote their products or services with honesty, the customers gain trust in the brand. Being authentic helps a brand to convey its message about its product or service in a more sincere way. Additionally, millennial customers tend to believe in a brand when the brand is transparent and consistent in branding. If brands stick to their words while branding, then more than 80% of the audience gets connected with it easily. Furthermore, trust is also an important aspect of branding. Customers will buy a product of a specific brand only when they trust it. Building trust by selling authentic products or services is the way to build a long relationship with customers.

 

• ·         First Impression

-          Just 0.05 of a second is enough to build the first impression of a brand. A well-designed website can easily impress its visitors. But what does it take to create a well-designed website? Well, aspects like color theme, fonts, structure, content, and spacing of text can add beauty to the website. And if the content is well optimized, then your website is just perfect for adding an impression on its visitors. It just takes some time to design a website so that it catches the attention of viewers in the right way.

 

• ·         Transparency and Consistency

-          When it comes to branding, transparency is one of the most distinct qualities of a brand. A brand that sells its products or services transparently is liked by its customers. The customers just wish to know how the brand creates the products they love using the most. Transparency is the new trend for branding in this era. Subsequently, brands that are consistent in promotion on all platforms are considered quality brands. Consistency is the key to becoming a successful and lovable brand.

 

• ·         Customer Service

-          More than 70% of customers tend to buy a product from a specific brand that delivers good customer service. For a brand, it is equally important to provide consistent customer support to its customers to maintain its quality. Through customer service, brands can engage with their customers and understand their needs specifically. Providing customer support is a platform for brands to improve the quality and authenticity of their products or services. Advertisement companies in Kolkata provide excellent strategies to brands to offer great customer service. 

 

• ·         User Generated Content

-          The purchasing decision is greatly impacted by the user-generated content of a brand. User-generated content includes reviews, comments, images, and videos posted by users on social media. Customers nowadays research a lot before buying a product or service. Therefore, brands must analyze user-generated content on various online platforms. You can reach out to your customers for testimonials and reviews. You can also tell them to post their photos or videos using your products on their social media handles.  Creative ad agencies can help you make awesome testimonial videos and use them for ad campaigns.

 

If you are new to marketing, you can get help from a digital marketing agency to build your brand. A brand channels your value and trust to your customers and creates an impact on their purchasing decisions. Conclusively, a brand is what stands out as an identity of a business in the market and among the audience.

Branding agencies in Kolkata will help you with all your marketing needs and help you build your brand in Kolkata. If you want to grow your business in Kolkata, you can contact Blueantz Advertising Private Limited. Blueantz Advertising Private Limited is one of the top advertising companies in Kolkata that provides top-notch SEO services that will help you achieve your marketing goals.

Marketing is tricky, and you must always keep yourself updated with all the market trends. Understand the market and your customers and take steps accordingly.