Creative Ad & Digital Marketing Agency - Blueantz Advertising Private Limited

  Brands nowadays are striving to plan an advertising strategy to build their presence in the market. A perfect advertising strategy is nothing but identifying potential customers and placing products/services before them in the right way. Advertisement helps a brand to communicate with customers and develop trust in them. By advertising a brand through various marketing channels, businesses can let customers know about the product or service provided by them. They get to know whether the product offered by the brand is useful to them or not. In short, advertising helps both brands and customers identify their potential and purchase needs.   There are several reasons why brands today spend most of their resources on advertising. The main one is to build a strong customer base and inform them about the brand. Once customers know about the brand, they develop a sense of trust which initiates purchase. This helps to increase the overall sales of the brand. Another crucial reason for adver

  Nowadays, social media has become an integral part of people’s lives. According to a study, Indians spend around 2.36 hours on social media daily. Currently, 518 million people are on social media in India. And, no surprise, people have started discovering new brands through social media platforms.  Social Media has taken the marketing world by storm. It has entirely changed the approach companies need to take toward marketing. Businesses have started usin g paid social media marketing services to get more exposure and reach out to more people.   The Most Common Changes  Social media platforms have changed many aspects of marketing. However, some changes are very evident and have been very beneficial. Let us discuss some of the most noticeable changes:  1)       Social Media has become the primary source of brand awareness: People have started discovering brands on social media platforms. Nowadays, people come to know about new restaurants and shops by watching reels or po

Have you come across reels on Instagram promoting the new cafe that opened in your locality? Nowadays, an increasing number of companies are promoting their newly opened outlets via reels. How often have you seen a promotional reel and wondered if you can use it for your business?  This article will answer your question and discuss the benefits of using reels for advertising your products or services.   What are Reels?   Reels are vertical, full-screen ; short (15 - 60 second) videos that you can post on Instagram and Facebook . It is the most widely consumed content format across Instagram. The dimensions of the reels are 1080 X 1920 pixels.   Instagram introduced reels in August of 2020. And in a very short time, the feature took the world by storm. Many content creators gained a lot of followers by creating short funny or relatable videos. According to a report, reels receive 22% more engagement than regular video content on Instagram. Seeing the massive success of this f

Do you know that AI that means Artificial Intelligence can increase your business prolificacy by 40%? Artificial Intelligence is making its path as digital marketing holds a new peak. Now it is said that your business needs to be published on a digital platform to gain more publicity. But, how is it going to work? Posting about your company on websites, search engines, email, and mobile apps is becoming quite common now. The various  digital marketing agencies in Kolkata  are not falling behind too. To improve customer services and speed up various marketing tasks, AI technology can help you. If you are involved with some enterprise, there is a high possibility that you are already using any AI technology for your enterprise. You can find a seo agency in Kolkata  to optimize your business marketing. Still, many people are in oblivion about the uses and benefits of Artificial Intelligence in digital marketing. Benefits of AI in the Digital Marketing Services in Kolkata: Artif

  Every product item of a company needs to be advertised properly to reach its target audience. It is a critical factor in marketing. Advertising for a particular product requires skills. The domain of advertising is a unique and different field. Importance of Advertising  It requires steady focus and the ability to convince the buyers or customers. On television, we all see advertisements and commercials displayed for different products. Of course, we like some advertisements, and we don't like others. But have you ever thought about what makes some more appealing to us than the rest? Well, there is no one answer to this. But it is the creativity in advertising that makes all the difference, so what do we mean when we say advertisement by creativity? Let us check out. We often see a product being highlighted to the customers in various ways in advertising. The way a product is being displayed to us forms our perception of the product. And this perception leads to our impression of

  SEO isn't just about search engines. It's also about people. However, people need to be able to find your business when they look for what you have to offer. This is one of the most important parts of SEO. How well you do is determined by how well your business is seen.   Benefits of   SEO company in Kolkata   Want to build long-term brand awareness, reach more people, and make more money? If you do, you definitely need an  SEO agency in Kolkata  is a must. Let's look at a few important ways SEO can help your business.   ·          Enhance credibility   Generally, search engines deem a high-ranking website to be good and trustworthy. This makes your business more credible. Improve and add content to your site, speed up your site, and research keywords to help your site get even more traffic.   ·          Makes the website easier to use   SEO is all about making your site easier for search engines to find. Additionally, an  SEO agency in Kolkata  ca